Case Studies


Thamesmead – Peabody

Flipping a failed 1960s urban experiment into a benchmark neighbourhood.

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Southbank Centre

The commercial reinvigoration of London’s South Bank, the world’s largest single-run cultural centre.

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Stratford Waterfront – LLDC

The final piece of the London Olympic legacy, Stratford Waterfront is a new cultural hub for East London.

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Greenwich Peninsula – Knight Dragon

The largest brownfield development project in Europe; £8.5billion and 15,000 new homes.

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East Village – Qatar Diar Delancey / Get Living London

Creating a neighbourhood vibe from the former Olympic Athlete’s Village, next to one of Europe’s largest shopping malls.

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Other Projects

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White City Place – Stanhope / Mitsuifudosan / Aimco

Strategic enlivenment for a new commercial district (former BBC Media Village).

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Television Centre – Stanhope / Mitsuifudosan / Aimco

Placemaking strategy honouring the BBC legacy.

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Elephant & Castle – Lendlease

Creative placemaking strategy centred around cultural community engagement.

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Stratford Walk – LLDC

Transforming the public realm of main route into Queen Elizabeth Olympic Park.


Here East – Delancey

Enlivenment strategy and delivery transforming the former Olympic Press and Broadcast centres into a new innovation hub.

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King’s Cross – Argent

Initial retail strategy for a landmark shopping destination, Coal Drops Yard.


Royal Albert Dock – ABP London

Placemaking strategy and activation programme for a new East London tech and business district.


International Quarter – Lendlease

Placemaking strategy for the Olympic Park commercial heart.


Case Studies



Flipping a failed 1960s urban experiment into a benchmark neighbourhood, as part of Peabody’s largest regeneration project to date.

Client: Peabody

Southbank Centre

Challenge: The utopian vision of a diverse, cohesive and proud community at Thamesmead never came to fruition after completing construction – in fact it failed spectacularly. Buildings and morale are both crumbling, and it is time to act and unlock this neighbourhood’s potential.

Approach: MARK was tasked with delivering a meanwhile use strategy for two sites, and a retail strategy for one of Thamesmead’s main public plazas, in order to revive the grand vision for this neighbourhood in a way that empowers existing residents and welcomes new ones.

For this to happen, everyone must feel invested and uplifted. We devised a strategy led by social and community-enterprises, where a mix of uses, a mix of architecture, a variety of public spaces (indoor and out) create a place for both daily routines and special events.

Impact: The project is in planning stages. We took Peabody on a journey of discovery, balancing ambition and practicality, that exposed unexpected revenue streams, gave value to alternative business models and created a plan that served a deprived local community, all while cementing a unique market position to attract buyers.

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Southbank Centre

The reinvigoration of London’s South Bank, the world’s largest single-run cultural centre.

Challenge: 1951 changed the South Bank forever. An emblem post-war Britain’s ambitions, it became a cultural hub and a showcase of civic-minded urban planning – but it hadn’t aged well. Its Brutalist-era design had made much of the site impenetrable. How could it be brought back to life?

Approach: Responsible for Southbank’s retail strategy, our team – which was destined to spinoff into MARK – worked to bring dining and shopping out in the open. Instead of being hidden away, bars, cafes and markets spilled onto terraces and rooftops – making them lively but also profitable spaces. New retailers and restaurants were convinced to plant their roots here, and many of those have become huge nationwide success stories – Giraffe’s first address was here.

Impact: A strong vision, diligently adhered to and smartly communicated – has meant that the Southbank saw a four-fold increase in commercial income.

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Stratford Waterfront

The final piece of the Olympic legacy, Stratford Waterfront is a new cultural hub for East London with major institutions, including the V&A Museum, The Smithsonian, BBC Music, University of the Arts London and contemporary dance company Sadler’s Wells.

Client: London Legacy Development Corporation


Challenge: Good placemaking is good business. We had to make the case.

Approach: Making the case that ‘enlivenment’ wasn’t just a nice-to-have, but a necessity in bringing in a local audience, drawing the Waterfront together as one, and to carry on and secure the Olympic legacy. We worked with architects Allies and Morrison to develop appropriate retail spaces, and handpicked occupiers who could serve as an additional draw for visitors to the major new museums, galleries and venues there and encourage them to make a day of it.

Impact: Instead being left to chance, Stratford Waterfront will become a bustling hub of independent retailers and cafes, and beautifully programmed public spaces.

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Greenwich Peninsula

The largest brownfield development project in Europe, with a budget of £8.5billion it comprises 15,000 homes and 150 shops across 150 acres.

Client: Knight Dragon

Challenge: How can you help create both variety and cohesion through retail?

Approach: With such a vast site, the object for retail strategy at Greenwich Peninsula was to support the development of seven different districts – whether a contemporary high street, a new Design District for London, a totally reimagined Underground Station, or riverside luxury shopping.

Impact: As a result of the retail strategy, Greenwich Peninsula is rolling out an interesting mix of retail, largely independents and small multiples, attracting the attention of locals and drawing in visitors.

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East Village

A village vibe next to one of Europe’s largest shopping malls.

Client: Qatar Diar Delancey / Get Living London


Challenge: Creating a pocket of retailers and cafes from the former ground floor offices the Athlete’s Village at the Olympic Park. One that can support a sense of community and neighbourhood, in the shadow of the behemoth shopping centre, Westfield Stratford.

Approach: We created a sense of ‘place’ from scratch through bringing in some much-loved but under-the-radar London favourites, such as café Tina, We Salute You and art-loving pub Jaguar Shoes. Cultural programming too was all about playing off great London loves: food festivals, outdoor yoga classes, and art installations by acclaimed artists, both international and local.

Impact: Not only is East Village a genuine and successful urban village, much-loved by local residents and a refreshing reprieve from its mega-mall neighbour, it has a feel as if it’s always been there – or at least always belonged there.

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